Quite often, when faced with a challenge, we subconsciously sabotage our own chances of success. But why would your subconsious do that to you? It could be because:

*You just don't feel ready to take on the responsibility that goes with success.
*You identify yourself as a loser and, in a perverse sort of way, don't want to take on the identity of a winner.
*If you don't try too hard you always have an excuse for failure.

In that case, you need to start looking at things in a new way. Take pride in trying your best. Take pride in being able to say: 'I didn't get what I wanted but at least I gave it my best shot.'

The fact is, there's nothing wrong with failing. Everybody experiences failures. Even the most successful people. In fact, particuarly the most successful people. Because those are the ones who keep trying.